ClickAdilla Targeting Options
All targeting parameters available, what each controls, and when to use them.
GEO
Country-level always. City-level on supported regions (US, major EU, UK, JP, AU). Region-level for tier-1 federal countries.
Device & OS
- Device: desktop, mobile, tablet, smart TV (limited).
- OS: Windows, macOS, Linux, Android (by version), iOS (by version).
- OS version separation matters — newer iOS often has higher payouts for app installs.
Browser
Chrome, Firefox, Safari, Edge, Opera, Samsung Internet, mobile browsers. Chrome dominates volume on most GEOs.
Connection & Carrier
- Connection type: Wi-Fi, 3G, 4G, 5G.
- Carrier targeting: major mobile carriers in most GEOs (essential for mobile content offers).
- ISP targeting: residential vs mobile vs corporate.
Day-Parting and Frequency
- Hour-of-day (publisher local time).
- Day-of-week.
- Frequency cap per user (impressions/clicks per 24h).
Source Lists
Whitelist/blacklist by source ID (publisher). Critical for popunder optimization — bad sources eat budget without converting.
Categories
Publisher category targeting: news, entertainment, video, file sharing, adult sub-categories, gaming, sports. Lets you concentrate budget on inventory matching offer audience.
Configure your first campaign →A targeting setup for the first campaign
| Setting | Start with | Expand when |
|---|---|---|
| GEO | One country | Campaign is profitable for 3–5 days |
| Device / OS | Mobile + one OS | You have conversions on both OS versions |
| Browser | All | Reports show a clear loser |
| Connection | All | Mobile-content offers: split Wi-Fi vs carrier |
| Frequency cap | 1 per 24h (popunder) | Rarely — higher caps burn users |
| Sources | All, then blacklist | Build a whitelist from winners |
Whitelist vs blacklist
Start with a blacklist approach: run broad, then remove sources that spend 2× CPA without converting. Once you have 10–20 profitable sources, clone the campaign as a whitelist-only version to scale them with higher bids.
Targeting mistakes that waste budget
- Running all GEOs in one campaign — reports become unreadable and bids can't fit every market.
- Mixing desktop and mobile — CPMs and conversion rates differ too much.
- No frequency cap on popunder — the same users get burned.
- Ignoring OS versions for app-install offers that require newer Android or iOS.
Use these settings together with postback tracking so blacklists are based on conversions, not clicks.